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Home»Races»2025 Boston Marathon Weekend: Pop-Up Shops, Shakeout Runs, Panels, and Celebrations
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2025 Boston Marathon Weekend: Pop-Up Shops, Shakeout Runs, Panels, and Celebrations

Staff WriterBy Staff WriterApril 17, 2025No Comments3 Mins Read
2025 Boston Marathon Weekend: Pop Up Shops, Shakeout Runs, Panels, And
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Every April, Boston transforms into a vibrant hub for runners, and the 2025 Boston Marathon weekend promises to be an exhilarating showcase of athleticism and community spirit. With nearly every prominent running brand participating through pop-up shops, shakeout runs, cheer zones, panels, and celebratory parties, attendees can easily find themselves overwhelmed by the multitude of options available.

To simplify your experience, we have curated a comprehensive guide outlining everything you need to enjoy Boston during this iconic marathon weekend. Whether you plan to participate in the race, cheer from the sidelines, or relish the electric atmosphere, our guide covers it all from matchups with elite athletes to community shakeout runs.

The 129th Boston Marathon is scheduled for Monday, April 21, 2025. Whether you’re watching from a spectator spot or from the comfort of your home, there’s a wealth of resources to ensure you experience this storied race fully.

Live Streaming Experience

For those unable to attend in person, watch the 2025 Boston Marathon Watch Along Live Stream. Our Marathon Handbook editors, Alex Cyr and Michael Doyle, will host this exciting event, complemented by guest appearances from notable figures in the running community.

Join us as we go live starting at 9:00 a.m. ET, approximately 30 minutes prior to the commencement of the elite races.

Mile Zero Event by Marathon Handbook

On Saturday, April 19th, 2025, from 5:30 PM to 7:30 PM, Marathon Handbook will host a live show featuring discussions on the Boston Marathon’s history and the latest in sports science to support runners. Guests include renowned Boston Marathon champion Amby Burfoot and acclaimed sports writer Brady Holmer. The evening will comprise a Q&A session followed by social time with drinks and snacks.

Event Details:

  • Date: April 19, 2025
  • Time: 5:30 PM – 7:30 PM
  • Location: Trident Booksellers & Cafe, 338 Newbury Street, Boston, MA

Pop-Up Stores and Brand Hubs

Throughout Marathon weekend, Boston’s Boylston and Newbury Streets will feature an array of pop-up stores from notable running brands, offering a mix of retail, social engagement, and race-day resources. A few highlighted brand locations include:


Brand Address Dates
Bandit 250 Newbury St Apr 18–22
Brooks Hyperion House 141 Newbury St Apr 18–22
On Labs 400 Newbury St Apr 17–22
Marathon Sports 939 Boylston St / 671 Boylston St Apr 17–22
PUMA “The High Point” 745 Boylston St Apr 18–20

Shakeout Runs and Community Events

Runners can participate in several shakeout runs and activation events focused on community integration and fitness. For example, PUMA will kick off its “Go Wild Shakeout Run” on Thursday, April 17, with additional activities leading up to race day, including meet-and-greets with elite athletes and urban races.

Mark your calendars for the ASICS Shakeout Run on Sunday, April 20, known as a cherished tradition that welcomes runners of all levels to connect and enjoy a few miles together before the marathon.

Panels and Discussions

Multiple panels will feature athletes and experts discussing the significance of community in running, the intricacies of the Boston course, and the latest innovations in the sport. Events such as the “Power of Community” and the “For the Long Run Panel” will delve into the intersection of athletics and community engagement.

Celebrate After the Race

Conclude your marathon experience with a variety of post-race celebrations. Notable events include the Tracksmith Afterparty and the Heartbreak Hill Party, both set to take place on April 21, offering a festive atmosphere for runners to recharge and share their experiences.

For additional details and updates, visit The Complete Guide to the 2025 Boston Marathon.

Boston Celebrations Marathon Panels PopUp Runs Shakeout Shops Weekend
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