The world of trail running is witnessing a remarkable surge in popularity, yet it grapples with an ongoing challenge: a distinct lack of diversity. The Running Industry Diversity Coalition (RIDC) recognizes this pressing issue and aims to address it effectively. Established in 2020, the RIDC is a non-profit organization committed to enhancing racial diversity, equity, and inclusion in the running community. Recently, the RIDC launched a comprehensive guide titled “Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities,” intended to provide actionable steps for improving diversity in the sport.
Understanding the Landscape
Kiera Smalls, the executive director of the RIDC, emphasizes the vibrant growth of trail running, stating, “Trail running is booming.” The organization’s mission is to unite various sectors of the running industry to foster an environment that is more inclusive for Black, Indigenous, and People of Color (BIPOC). To that end, they promote events, create leadership opportunities, and encourage community participation, all while making strides toward a sport that reflects the demographic diversity of the nation.
According to the 2024 Topline Participation Report from the Sports and Fitness Industry Association, participation in trail running jumped from 13.2 million in 2022 to an impressive 14.8 million in 2023, marking a significant 12.3% increase. Despite this growth, a concerning 69% of trail runners remain white or Caucasian, highlighting the urgent need for change.
Barriers Faced by BIPOC Runners
The RIDC’s 2023 research, particularly the “Racial Diversity in Trail Running” study, sheds light on the systemic barriers faced by BIPOC runners, including safety concerns, limited access, inadequate gear, and a pervasive sense of not belonging. Smalls states, “The research allowed us to understand the underrepresented experience in trail running.” This study gave rise to the “Freedom to Run: Back Outside” program, specifically tailored to support BIPOC runners and discern their unique needs within the sport.
The findings revealed critical insights. Among the 1,138 respondents surveyed, 79% identified as people of color. Notably, the responses of BIPOC runners diverged substantially from their white counterparts. White runners often prioritized inclusivity, a term conspicuously missing from BIPOC responses. Additionally, runners of color were more inclined to value the functional benefits of running, such as physical health, while white runners leaned toward emotional benefits.
The RIDC’s research further illustrated a disconnect between product availability and the needs of BIPOC runners. “Although there are many products, they don’t necessarily connect with BIPOC consumers,” notes Smalls. This disparity extends to safety perceptions on the trails, especially during races, underscoring the need for a more nuanced understanding of the challenges faced by diverse participants.
Utilizing the Toolkit
The toolkit, crafted by Allison Torres Burtka, serves as an essential resource, synthesizing years of industry expertise. It covers a range of topics including the history of trail running, necessary gear, training methods, race information, and safety tips. This guide is not only aimed at runners but also seeks to educate leaders within the trail running community. In addition to debunking myths about the sport, it highlights BIPOC runners who are making significant contributions, and suggests races taking proactive steps to enhance diversity.
Through this initiative, Smalls hopes to foster a broader appreciation for trail running by raising awareness about existing resources and products. “It takes all of us to make sure that no one’s left behind, and there’s something in there for everyone to take away and to share,” she emphasizes. As the RIDC approaches its fifth anniversary, the organization is dedicated to continuing its efforts to increase participation and inclusivity across the sport.
Engaging the Community
The launch of the toolkit is not just a step forward; it is also a call to action for the entire trail running community. Engaging with diverse groups and creating platforms for dialogue can illuminate the varied experiences within the sport. Communities are encouraged to share their strategies for promoting diversity and inclusivity, while also reflecting on the barriers they have encountered.
- What steps has your running community taken to increase diversity and inclusivity?
- Have you faced any barriers in the running world that you believe need addressing?
In conclusion, the RIDC’s efforts to foster diversity in trail running signify an essential movement within the sport. By acknowledging and addressing existing disparities, we can collectively work towards a more equitable and welcoming environment for all runners. This journey calls for awareness, education, and active participation from each member of the running community.
