Vimto Energy Zero Named Official Drinks Partner for Liverpool Half Marathon
Vimto Energy Zero has officially partnered as the Drinks Partner for the upcoming Liverpool Half Marathon, which is set to take place on March 23, 2025. This year’s event is particularly significant, marking the 31st anniversary of the BTR Liverpool Half Marathon, organized by the well-regarded independent running event organizer, BTR Liverpool.
Selling out four weeks ahead of race day, this year’s half marathon boasts a record-breaking 11,500 participants, making it the largest event in its history. In addition to the half marathon, a 10-mile race will also be hosted, with its 500 spots filled almost instantly when registration opened in January. Both races will start at 9 am from the iconic Pier Head Liverpool, culminating in a thrilling array of 12,000 runners ready to partake in this remarkable sporting event.
Established in 1994, the Liverpool Half Marathon is renowned as one of the premier road races in the North West, highlighting the region’s running scene. The influx of participants this year is a notable increase from the previous year’s figure of 9,000, which sold out just three weeks before the event. Runners from various countries, including Argentina, Iceland, Switzerland, and the USA, are scheduled to join the competition, further enhancing the event’s international appeal.
Vimto’s collaboration with the Liverpool Half Marathon is a new venture, marking a significant partnership between two prominent North West icons. Vimto, which has been known for its unique flavor since 1908, will provide participants with Vimto Energy Zero, a beverage crafted with natural caffeine and essential vitamins. “We’re thrilled to be the Official Drinks Partner for the biggest ever BTR Liverpool Half Marathon,” said Hannah Ousey, Vimto’s Brand Marketing representative, highlighting the brand’s commitment to promoting a healthy lifestyle while energizing participants on race day.
On the day of the race, runners will have the opportunity to sample Vimto Energy Zero during the post-race festivities. The brand will also field a team of Vimto Runners in both races and engage with attendees through various pre-event competitions on social media platforms. This partnership not only highlights Vimto’s commitment to health and wellness but also signifies an action-packed year ahead for the brand, which plans to roll out its “Love The Taste” promotion later in 2025.
In addition to Vimto, the BTR Liverpool Half Marathon will feature the North West Air Ambulance as the official charity partner and Barry’s Liverpool offering training support for the BTR events in 2025. The half marathon itself has become a staple in Liverpool’s event calendar and plays a crucial role in boosting the local economy, benefiting hospitality, hotels, and tourism sectors.
The 13.1-mile course will traverse through Liverpool’s most iconic landmarks including the Liverpool Cathedral, Royal Albert Dock, and Museum Of Liverpool, concluding with a breathtaking finish along the waterfront under the watchful gaze of the Liver Birds. With record turnout and promising partnerships, the 2025 BTR Liverpool Half Marathon looks set to be an unforgettable experience for runners and spectators alike.
BTR Liverpool continues its dedication to supporting charitable causes, with a portfolio that embraces eight charities for this year’s event. From Alder Hey Children’s Charity to Zoe’s Place Baby Hospice, the organization is committed to giving back to the community while facilitating memorable sporting experiences. For more information about the BTR Liverpool Half Marathon or to register for future events, please visit BTR Liverpool and follow their social media channels for the latest updates.
