Elevating Vietnam’s Running Culture: The VPBank VnExpress Marathon Ho Chi Minh City Midnight 2024
In an impressive collaboration, Vietnam Prosperity Joint Stock Commercial Bank (VPBank) and VnExpress Marathon aim to enhance the running movement in Vietnam with the upcoming VPBank VnExpress Marathon Ho Chi Minh City Midnight 2024. Nguyen Thuy Duong, Director of the Communications and Marketing Center at VPBank, expressed the significance of this partnership during a press conference held on February 28, 2024. The event is set to bring a new wave of enthusiasm and participation to the vibrant community of runners in the country.
Duong highlighted that VPBank’s commitment to promoting physical health, mental well-being, and community prosperity is central to its brand strategy. Since 2020, the bank has focused on this initiative as part of its brand repositioning, emphasizing the importance of physical fitness as one of the four pillars of prosperity. “We believe that running is not just a sport; it’s a lifestyle that embodies our mission,” Duong commented, reflecting on the core values of the bank.
The VnExpress Marathon, recognized as Vietnam’s largest running system, has consistently attracted a massive number of participants, boasting over 70,000 runners to date. This year’s midnight marathon is expected to feature approximately 600 international runners, giving it a more global presence. Duong remarked, “With our solid experience in organizing running events in partnership with VnExpress Marathon, we are enthusiastic about the potential this collaboration holds for advancing the running culture in Vietnam.”
With a history of organizing 11 major marathon events, which together have seen more than 70,000 participants, VPBank has a robust track record in fostering community engagement. The bank has also contributed roughly VND 1,400 billion to social responsibility programs throughout these initiatives. Duong emphasized that their support extends beyond finances. “We are committed to providing resources, enthusiasm, and expertise gained from our past experiences to ensure high-quality and runner-centric events,” she stated, indicating a long-term partnership that will span from 2024 to 2028.
The upcoming VPBank VnExpress Marathon Ho Chi Minh City Midnight 2024 is uniquely set to illuminate the rich culture and spirit of Ho Chi Minh City while championing the running community. The race will start along Truong Dinh Street and wind through key city landmarks, including the Independence Palace and Notre Dame Cathedral, offering a scenic backdrop for runners. The organizing committee has prioritized creating an exceptional experience for all participants by carefully planning the marathon route.
Despite planning for a grand event, potential safety concerns have arisen due to certain poorly lit sections along the route, particularly on Nguyen Thien Thuat and Bui Thi Xuan roads. The organizing committee has proactively addressed these issues by implementing temporary lighting solutions to enhance runner visibility, ensuring their safety in the night race. Ngo Manh Cuong, General Director of FPT Online, underscored the mission of creating unforgettable experiences for runners and attracting more international participants to the event.
The VPBank VnExpress Marathon Ho Chi Minh City Midnight promises to be a hallmark of both cultural and sporting activities in the city. As this unique marathon draws near, the collaboration between VPBank and VnExpress Marathon continues to inspire and elevate the running culture in Vietnam, setting a remarkable standard for future events. For more information on the marathon, including registration and event details, visit the official website at Vietnam Marathon.
